Sunday, June 27, 2010

dog eat dog

some of the rather interesting takeaways from Marketing class, as provided by the bow-tied, legendary Assoc Prof Hooi Den Huan. with his experience in the field, he likes using examples of marketing techniques to teach concepts.

---

with Asia's welcome of the budget carriers after the turn of the millennium, people can fly much cheaper without the frills. one of the pioneers, Air Asia, came up with the apt slogan "Now everyone can fly."

a rivalry between them and the traditional airlines, as the market split, thus began. Cathay Pacific soon had a slogan seen as a counter-attack: "Now you really fly."

---

in the US, major car rental company Avis had sought to challenge Hertz' position as the market leader, in a successful campaign using the slogan "We try harder."

(im not exactly sure of my facts here) Hertz returned with a low blow, "Keep trying."

---

in the tourism market, our humble, little home of Singapore started the ball rolling with "New Asia". as we all know by now, Malaysia soon came up with "Truly Asia". like a true-blue trilogy, Yogyakarta in Indonesia gave themselves the slogan, "Neverending Asia".

wtf.

---

we see this everywhere, but never stop to appreciate its intrinsic power: "American Express is welcome, but Visa is preferred."

---

and finally, one of Prof Hooi's classic quotes:
"Never argue with a woman. If u have to argue, never argue with a woman."

Wednesday, June 23, 2010

Interview with local actress Jeanette Aw for Channel 8 drama New Beginnings

<br/><a href="http://video.xin.msn.com/watch/video/will-jeanette-aw-win-best-actress/tnu1w27g?fg=sharenoembed" target="_new"title="Will Jeanette Aw win Best Actress?">Video: Will Jeanette Aw win Best Actress?</a>

Monday, June 21, 2010

Scott Adams hates engineers.

some of the brilliant Dilbert cartoonist's famous quotes:

Engineers like to solve problems. If there are no problems handily available, they will create their own problems.

Normal people... believe that if it ain't broke, don't fix it. Engineers believe that if it ain't broke, it doesn't have enough features yet.

Thursday, June 17, 2010

Beer policy prompts Carlsberg strike

Associated Press, Copenhagen

Scores of Carlsberg workers walked off their jobs in protest yesterday after the Danish brewer tightened rules on workplace drinking and removed beer coolers from worksites, a company spokesman said.

The warehouse and production workers in Denmark are rebelling against the company’s new alcohol policy, which allows them to drink beer only during lunch hours in the canteen. Previously, they could help themselves to beer throughout the day, from coolers at worksites.

The only restriction was “that you could not be drunk at work,’’ said Jens Bekke, company spokesman.

Carlsberg had considered a stricter drinking policy for years and decided to impose the new rules April 1, prompting protests from the staff.

Bekke said around 800 workers went on strike Wednesday and some 250 walked off their jobs yesterday, resulting in interruptions to beer transports.

Carlsberg’s truck drivers joined the strike in sympathy — even though they are exempt from the new rules, Bekke said. The truck drivers are permitted to bring three beers from the canteen.

The trucks have alcohol ignition locks preventing the drivers from driving drunk, he added.

Sunday, June 13, 2010

Interview with local actor Chen Hanwei for Channel 8 drama The Best Things In Life

<br/><a href="http://video.msn.com/?mkt=en-sg&amp;vid=f66728cc-11a1-4667-ad83-f82fd347ac8e&amp;fg=sharenoembed" target="_new" title="Hanwei: DYT &amp; Elvin can be better 汉玮觉得阳天与俊雄有进步空间">Video: Hanwei: DYT & Elvin can be better 汉玮觉得阳天与俊雄有进步空间</a>

Interview with local actress Ann Kok for Channel U drama The Illusionist

<br/><a href="http://video.msn.com/?mkt=en-sg&amp;vid=0611803e-e829-4ee1-bb8b-11c97b9e7c43&amp;fg=sharenoembed" target="_new" title="Ann Kok is better than Thomas Ong 郭舒贤呛声王沺裁不是对手">Video: Ann Kok is better than Thomas Ong 郭舒贤呛声王沺裁不是对手</a>

Interview with local actress Rui En for Channel 8 CNY drama Happy Family

&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;br/&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;a href="http://video.xin.msn.com/?mkt=en-sg&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;from=&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;vid=862858b5-1f79-4657-9c66-544aa669aebc&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;fg=sharenoembed" target="_new"title="Rui En and Remus on bad terms? 瑞恩与金沛晟闹不和&#65311;"&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;Video: Rui En and Remus on bad terms? 瑞恩与金沛晟闹不和&#65311;&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;lt;/a&amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;amp;gt;

Friday, June 11, 2010

i heard this on radio some time back. thought it meant so much.

"love isnt a fairytale. real love really works."

for all e pragmatic, heartbroken, idealistic, happily-in-love, sceptical, cynical, emo, or just anyone out there.

Tuesday, June 08, 2010

Best XXII not at World Cup

with the many injuries, omissions, retirements from international duty and world-class players whose national teams aren't that world-class, this month, footballers not going to South Africa can easily form two all-star teams that those at the World Cup may just shudder at.

presenting to you the two best XIs missing from the biggest football showcase in the world.

beat this.

4-2-3-1

Petr Cech (did not qualify)

Javier Zanetti (dropped) Rio Ferdinand (injured) Alex (dropped) Gareth Bale (did not qualify)

Michael Essien (injured) Esteban Cambiasso (dropped)

Alexandre Pato (dropped) Paul Scholes (retired) Andrei Arshavin (did not qualify)

Francesco Totti (retired) 

---------------------------------------------------------------------------------------------

Karim Benzema (dropped) Ruud van Nistelrooy (dropped)

Luka Modric (did not qualify) Juan Roman Riquelme (retired) Ronaldinho (dropped)

Michael Ballack (injured) Lassana Diarra (injured)

Roberto Carlos (dropped) Richard Dunne (did not qualify) Marcelo (dropped)

Shay Given (did not qualify)

3-5-2

Subs:
Samir Nasri (dropped)
Theo Walcott (dropped)
Adriano (dropped)
Ronaldo (dropped)
Patrick Vieira (dropped) 
David Beckham (dropped) 
Pablo Aimar (dropped)
Alessandro Del Piero (dropped)
Mohamed Zidan (did not qualify)
Zlatan Ibrahimovic (did not qualify)
Ivica Olic (did not qualify)
Robbie Keane (did not qualify)
Benni McCarthy (dropped)

Saturday, June 05, 2010

失恋学

在不到两年的时间 已为三个女人而哭

相见
相处
触电
好感
爱情

在许多专家及学者的理论上,每份感情都需要考虑到他们所谓的最后阶段,也就是在争扎过后关系松退,感情下滑

这是悲观的 也是理智,成熟的

虽然矛盾,该不该准备句点的到来?

一份情意是不是一个圆?

分手 是一段感情的结束 是两方在一开始时都无法预知的

失恋 是当另一方选择放手 自己却不愿意 或不能够

也许每颗心都愿意爱与被爱 都能够打开心房

我们在成长的路上 都一步一步地学会相恋

但往往 我们都忽略了学着失恋



初恋那个夏天 我们学会热恋
要快乐有条件 幸福有要诀
后来牵手很累 我们学会告别
低估了想念 越想越危险 越想见

我们忘了学怎么失恋 
深夜该怎么不掉眼泪
还不了解 爱的情节 
一旦下了片不再上演

我们忘了学怎么失恋 
移情别恋治不好失眠
偏让那不经意的遇见 
却视而不见
我们都掩着 哭红了的双眼

Wednesday, June 02, 2010

one day in heaven

it was an old, run-down coffeeshop. wallpaper yellowing, pure cement columns, a mosaic floor of little green tiles. age and dust don't seem out of place here.

all i needed to do was show up alone, and the wrinkled uncle - 55, maybe 60 - hurriedly prepared the VIP. three pieces of meaty bones, drenched then by soup, chaperoned by a cupped bowl of rice. words were redundant. they're too much of a fuss. one serving, it was.

Very Important Pork, i say.

like the coffeeshop, like the busy stewards, the bak kut teh had a decades-old richness. the flavourful broth transported me to another zone.

as did everything else.

a table away an old patron was having what looked like a daily affair. as he sipped the cultured tea like a veteran connoisseur, it was as if he grew up with the place, nothing looking out of its element.

behind me the wrinkled steward sat smoking. it wasn't unsightly or intruding. it is already a lifestyle, one you don't deny but accept as part of nature.

yet from another course came the whiff of medicated oil. all working together as a pleasurable myriad of smells threatening to yank out memories from before.

how could it be such a luxury, i asked. then you see the grandpa with his grandchild in his arms, and everything becomes crystal.

a love, linked by blood ties, yet also a relationship linked regardless of time. love is the only constant that withstands the storms of time.

life was slow. and simple indulgences were all that was needed. nothing flashy, but trivial talk of the least trivial: a hope that can be bought in dollars and cents. the uncles seem contented with regular 4D / Toto talk.

the haven had no polite, Anglo-speaking service staff. no aircon, nor a multi-storey carpark. be warned if you're contemporary: there's no cashless dining.

but i was happy. and happiness isn't material. it's an emotion, not an action. it's within, not without. it's a smile engaged by the heart, not stretched by botoxed / maybelline-splashed cheeks.

i was sweating, but sweating like i just didn't care. i had to have cash, because cards are like wicked foreigners colonising the indigenous.

scrambles and shouts are the antidote to the visiting parking attendant. it's not about comfort; it's about a spirit of community, fending off a modernising parking system.

the service offered would not pass any quality test. but as much as it was grumpy, it was also oddly excellent. nothing was fanciful, but the quiet service also is service that speaks directly to the heart.

in that luxury modernisation can be ignored. yet it's exploding everywhere around the coffeeshop. the ills we are so used to are nibbling at the old and traditional, our history and roots.

but will it fully vanish? or so enduring we subconsciously defend it?

that's for another day. for now, me, my VIP, the myriad of smells and a story of cliches. who needs company when the situation makes the best there can be?

Tuesday, May 25, 2010

Holy Tenets of Entertainment Journalism

if celeb (not) earning, ask for figures.
if celebs are friends, say one of them sucks.
if celeb goes overseas, ask about emigration.
if female celeb attractive, ask about love.
if male celeb attractive, ask about one-night stand.
if female celeb married, ask about having kids.
if male celeb married, ask about jack neo.

Monday, May 24, 2010

你因为爱我 而放弃了我

你因为爱我 而为我改变了那么多

你知道已经结束了 却还咬紧牙关撑下去

你想走得潇洒 但却留下了那么多舍不得的痕迹

你心在痛 却还坚持看到我的表演 弥补昔日之过

你泪在流 却还陪我走过生日

你情在伤 却还帮我实现愿望

你因为爱我 而放弃了我

Saturday, May 22, 2010

birthdayweek

i havent done this, i realised, since eons ago. for all the writing i do, not sure if this would turn out sounding too secondary school-ish. but nonetheless, it's appropriate.

im talking about these long appreciation notes. i realised i havent been that human in recent years to give thanks. my last time was probably with my beloved pugi family, which is maybe why we are so close. so before anything, i wanna apologise to my wkwsci and hall friends if i havent been a "friend" (i know i havent). you might not know it but you are as important to me as anyone.

it's been such an eventful birthday and birthday-week, culminating in this. dont read on if you're looking for exceptional writing. then again you might just be quoted. :)

i never expected my 24th to mean so much, not as an age in itself but through what took place that week. ironic thing is, eileen reminded me what i confided in her last year - worried no one would remember my birthday and i wouldn't get sms wishes, largely due to the fact that i know i dont have many close friends in ntu. i really dont recall why i was so affected by that scenario last year. but anyway, sweet sweet eileen bombarded all the pugi peeps to must sms me, therefore i got a barrage from them. dont recall many friends outside that group did.

this time, i really didnt give a damn. eileen reminded me, but i told her somehow i dont care anymore. think im old already. it was this mentality that made what followed extra surprising.

on monday, xinmsn's colleagues started the ball rolling by asking me out for a birthday lunch. i was really touched. they've been very nice people in my time there and the gesture said a lot about them as humans.

tuesday was my family. i know it's odd but im always so busy the days around my birthday i wont have time for them. it was a nice, simple dinner. you know you'll always have your family there no matter how low things get. and they'll always bother to celebrate. although i waited quite long alone for them, i was ok. except for that my sis directed me to the wrong place a good 1km away when i already had the right address.

wednesday was my free day but i still met mabel to shop around for a birthday gift - mine. no, it's not weird cos im picky and my wishlist wasnt easy. she wanted to make sure so i came along. however it was, im really very thankful cos she made so much effort to ensure i got something i like and busied herself with my birthday even though she's leaving the next day for a 10-week overseas internship. it was also nice to have just the two of us, a rare chance this week.

i was looking forward to thursday cos the mediacorp interns were gonna celebrate for me, but due to unforeseen circumstances it got postponed to monday. was a little disappointed but no one wanted it. i must say in the end this affair probably set the stage for some pleasant surprises. since i had lunch in the pathetic mediacorp canteen eventually, beloved sheila dropped by to wish me an early one in person as i wont be around for much of friday, my actual birthday. although it wasnt anything big but inside i know she wanted to do it in person. sometimes, you just know. appreciate it, jang.

awesome dj, who remembered i was coming back office friday afternoon, even came into my secluded office to surprise me. thanks lah, bro. and last of all, xiangwei didnt sms or fb me; she chose the unorthodox and really cheered me up from sucky work by emailing me through intranet!

then filament. all i wanna say is it was great to be back in everyone's company and feel like a part of wkwsci again. caught up with so many friends and dr detenber, saw so many prominent alumni, and finally caught 明月照灰霾 and soi chang!

anyway. so i went back hall thursday night, not to clamour for a celebration, but to remove the aircon/fridge and cos next morning i gotta be in ntu. i should've known (cmon it's my third birthday in hall), but honestly i didnt. as i lied in bed a bunch of them rushed in haha. jianli, hsien, robin, yewhan, mark, xiwen, haukim, even yew chong (did i miss out anyone!), while i was also on the phone with mabel.

nice lah. thanks, bros, especially those with just days left in their hall life. im glad they didnt feed me to nanyang lake, almost unthinkable with this bunch, but well i was really really tired at that point in time.

anyway yea so the sms-es started rolling. as i type this im still quite dumbstruck. considering i had so little confidence last year, this time i was flooded with sms wishes. although as always pugi peeps sent them in, they came amidst tons of others. arent you guys like fb siao or something? i think the first one set the tone for what's to come - it was my man derek foo hahaha. i even shot back that he's damn gay to be the first. but he's a swell guy and everyone knows it.

by hall's joyce's sms i was a bit in shock and expected that to be the last. it was odd. why were friends sms-ing and not doing the convenient by fb. it says a lot about our friendships (even if they dont think so!). thanks, all who did. maehui for being funny beyond my imagination. rachael aka boon for the wonderful things you said. boss shixiong for telling me how proud he is of me and calling me "pal". lotus sj for always making me laugh and knowing i really consider her a friend.

friday, my actual birthday, was even more eventful, not so much the occasion but other happy things. for one, was the SSUEP luncheon in NTU. joan invited us the 6th to share our experience with the 7th, something she proposed a year ago, and it was great. the 7th seemed like they're good enough to take over the mantle, or even exceed us. it's good to see the seeds we sowed bearing fruit, because before this it was really non-existent. but far from being a networking session, it was really emotional for bringing us back to a year ago. i realised i havent given last May that much thought and so it was cathartic. sharing our experiences that might help them, and hearing from the wonderful comrades who went with me last year. i was really moved by the praise joan kept heaping on the 6th, and on me and cindy. maybe our batch is really better, but we can never know. and for all she said about me and cindy, i want to state that (although i had never) our jobs were so easy and we almost didnt have to do anything because we were in the company of leaders. i really feel it was a team effort. cindy and i merely coordinated. listening to, for example, the insights of jaime and manjun and the tenderness of amy and ziwei reminded me of the giants i went to China with and i can never express how proud i was to be in their company. and i feel really comforted joan was touched by my suggestion to wear 6th SSUEP's red top. the worst thing about this luncheon is probably that i rushed back to office forgetting to take a group photo with the 6th!

oh yes did i say last year our pre-departure briefing was on 7 may as well. and since fellow contingent leader cindy has the same birthday as me, it was surreal once again. it's nice to share the same birthday as someone i respect so much. what surprised me more was she actually prepared a card and present for me! my god. i feel so ashamed. you're awesome lah, cindy.

worst part of the day has to be going back to MediaCorp. i didnt clear the rest of my day (which i should have) and had to work. totally didnt have the mood to. but still there were good stuff to take away. like receiving wishes from all my colleagues was good. they're very nice people. fellow intern junn even gave me one of those small choco pies as "cake". more surprising was when marcus turned up at my office! i hadnt seen his message that he's looking for mine. other than personally wish me, he brought a kit kat chunky as present haha. that's so him.

i was almost late for filament's second night as i got complacent about the traffic. mabel and kenyee joined me and the atmosphere there was fantastic again. it was especially great to hear such positive reception towards Epiphany, the FYP film i acted in (calefare lah). and like all films ive acted in, it's always a thrill to see it screened to an audience. but more than my part in the film, i really think it's awesome lah. cheeharn, wendy, xuemei and flora did some great stuff on the screenplay and post-prod. even better was the 5dmk2. crazy shit with cinematography and depth of field.

at the same time, i flirted with the idea that friends might break out into a birthday song for me, but i was 100% sure it wasnt gonna happen, cos im kinda invisible. but, it did. and it blew me away, seriously, friends. ruiqi, pamy, jinyong, christine, welyon, adeline, thad, cheryl, wenxu, stanley, melvin, joyce, jason, jeanette, vpaul, cameron (did i miss out anyone!) thank you all so much. it might have been spontaneous and might seem like nothing to you guys, but it meant a lot to me. to have CS peeps actually singing the song for me. in front of all in attendance. i might have been embarrassed but it was good. probably the best moment for me this birthday.

the night also marked what might be the last time in a while i see some of the graduating seniors, people who played a big part in my growth in this school. i pay tribute to, especially, shixiong, zak, phoebe, ziliang and shannon. shixiong, for being probably the most important person in my CS life, period. zak, for teaching me so much about being a human simply through your actions. phoebe, for an unyielding quiet support, for being the best friend anyone can have, i'll miss you. ziliang, though i really detested you in the beginning, it's amazing how things change and you became more than a senior, but a friend, keep up your ideals. shannon, the ex army mate turning out to be one of the strongest and clear-headed people ive met, for being a pillar of strength in 16ci. ive always had this surreal feeling you guys will be my CS seniors forever, but a time comes for everyone to leave. then again, you guys will still be my CS seniors forever. :)

i concluded 7 May with a birthday celebration at last. my hall clique organised something at punggol park for the May lot (four actually). it was nice and cosy. i really liked the place. the food and beer werent fantastic, but they're good. and the hall people are such a funny and real bunch. thanks especially to mabel, roomies yewhan and robin, ling for coming down so far, and longtime bud mel!

another random thing that made me really happy was returning to like 150 fb notifications?! all birthday wishes. i dont think anything's changed from last year but the number of fb wishes sorta like doubled i think? crazy shit. i made an effort to reply to every single and i almost died from exhaustion, dehydration, seizures, multiple injuries and old age.

saturday (yes my birthday's over), i returned to nyjc to help alma mater pugilistics society with college day. in a way it was to show face to mdm tan and coach, so i was glad i didnt have to lion-dance as per previous years. having performed for LKY, PM Lee, politicians, celebs and CEOs, this time it was the CDF Neo Kian Hong. he's an nyjc alumnus and that's something to be proud of. what also comforted me was seeing an increase in the cca's membership again. the year twos look really able, while the year ones look passionate, just like we were. as a senior who helped to build the society up, something like this is like reaping the fruits of labour. :)

lastly, but nowhere the least, is my pugi family. what they planned this year is one thing, but what set them apart was when i told eileen i wanted to K with just a two-hour notice, two hours later six of them were with me! understated, but no doubt the most memorable moment from them this year.

once again, it was thrilling. not just my birthday, but all the good things that happened this week. i feel alive again!

Sunday, May 02, 2010

S.H.E and...

S.H.E was recently in town for their SHERO concert, when i realised from my fellow MediaCorp interns how wildly supported this girl group can be. quite a handful of them are crazy over the trio, whom i cannot understand.


ive also other friends who really like their songs, but ive always found them pop-ish and popular, and would never call them talented. many highlight their harmonising skills, but ive heard groups with way better such abilities. moreover, S.H.E has been around for ages. if they cant harmonise for shit, they dont have a place in music.

but anyway talking about that, you cant get past anyone if you say they sounded good in their first and second albums. cmon, they were overly ordinary. and if you try to argue the three girls were handpicked from a singing contest, again, it was actually more like a 美少contest.

then i think i mentioned something about their genre/classification, which led to a question posed: which other Chinese girl group has survived or made it big?

we were scratching our heads and unable to solve a poser that sounded so simple. eventually this is the list ive come up with.

4 In Love
the closest entity to S.H.E in terms of market. this group was actually founded before the trio, and generally did the same things. they sang pop and were not-bad-looking teenage girls. one wonders why they failed so badly, considering S.H.E weren't much different, and the girl group industry surely could sustain four more girls. better known as the platform that shot Rainie Yang to stardom, and to a much less degree, making the ugliest Sunnie Huang a resident variety guest. 4 In Love disbanded in 2002.

閃亮三姐妹
like they like it, this group is made up of three sisters. not your usual definition of "pretty", they don't look too bad also. unfortunately, they are extremely niche. they are known better for their Hokkien dialect than Mandarin, for their street dance tunes popular in working-class Taiwan, and as their name suggests, shiny and garish outfits. they're still around, but they can never go regional. oh, and they're all hovering around the big forty mark.

黑涩会美眉
another Taiwanese group, but this time a newer, younger version. to be honest, this group is modeled more after Korea's Super Juniors and Japan's Johnny's, than to challenge S.H.E. open auditions, its own variety show, and an unusually large group. 黑涩会美眉 had nine girls originally, but continues to shuffle due to its shifting nature. the girls are characterised and marketed as multi-talented, diverse individuals, hence they do more than sing, which also kind of means they're not really good at. biggest strength? they continually have youth and beauty on their side. in numbers.

By2
an even newer group, formed just in 2008, this duo appeals through being twins. although most people didnt think the too-young, too-normal-looking girls would make it, the Singaporean pair is now on the rise after hitting 18, singing better, and looking older. no one knows what their future will hold, but my take is they're too distant from S.H.E to mount a challenge.

女子十二乐坊
this twelve-piece is formed in the same year as S.H.E; that's about as far the similarities go. they have four times the manpower S.H.E has, they're a wicked lot with their traditional musical instruments, and they're from China. Chinese artistes seldom go regional because they do not need the market and their music is often too folk-ish. 女子十二乐坊 is also known for talent over pop appeal, something S.H.E is opposite for.
 
Twins
i'll have to end off with a group from the last of the Chinese regions, Hong Kong. last but not least, definitely. this duo, who ironically aren't twins or sisters, went from mere singers to actresses and enjoyed success on all fronts. they're also an outlier in the tough Hong Kong industry considering their primary talent isn't very talented. but boy, do they look good. for years they have been fantasies of young men, since Hong Kong is better known for their older female stars. unfortunately, first the Edison Chen sex photos scandal, then the Ronald Cheng marriage-divorce saga, Twins almost means nothing now.

no contest. so there you go. S.H.E wins and the girl group industry sucks.