dog eat dog

some of the rather interesting takeaways from Marketing class, as provided by the bow-tied, legendary Assoc Prof Hooi Den Huan. with his experience in the field, he likes using examples of marketing techniques to teach concepts.

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with Asia's welcome of the budget carriers after the turn of the millennium, people can fly much cheaper without the frills. one of the pioneers, Air Asia, came up with the apt slogan "Now everyone can fly."

a rivalry between them and the traditional airlines, as the market split, thus began. Cathay Pacific soon had a slogan seen as a counter-attack: "Now you really fly."

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in the US, major car rental company Avis had sought to challenge Hertz' position as the market leader, in a successful campaign using the slogan "We try harder."

(im not exactly sure of my facts here) Hertz returned with a low blow, "Keep trying."

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in the tourism market, our humble, little home of Singapore started the ball rolling with "New Asia". as we all know by now, Malaysia soon came up with "Truly Asia". like a true-blue trilogy, Yogyakarta in Indonesia gave themselves the slogan, "Neverending Asia".

wtf.

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we see this everywhere, but never stop to appreciate its intrinsic power: "American Express is welcome, but Visa is preferred."

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and finally, one of Prof Hooi's classic quotes:

"Never argue with a woman. If u have to argue, never argue with a woman."